Lead Intelligence
See what every lead did on your website before they enquired.
Lead Intelligence is a reporting service we run on your website. We record what each visitor reads before they enquire and match those visits to the enquiry. Your sales team gets a report showing what each lead looked at, what they want and how to follow up.
What you get
A report on every lead and what they did before enquiring.
Your enquiry form gives you a name and a short message. The report adds the research behind each enquiry. We tailor delivery to your setup.
The journey
Pages read, time on each page, tools used and the ad or search behind each visit.
The summary
Two or three lines on what each lead wants, written from their behaviour on your website.
The suggested follow-up
What to offer, who should make contact and how soon.
The value
More of your enquiries turn into sales.
Lead Intelligence is built to raise your lead to sale rate. Your team follows up with what each lead researched.
Higher lead to sale rate
Your team opens with the service the lead researched. Fewer leads go to the next firm on their list.
A tailored follow-up for each lead
Every email and call matches the pages, prices and questions the person looked at.
Your best leads first
High-value leads often send a general question. The report flags them, so your team contacts them first.
The problem
People don't write down what they want.
Enquiry forms get a name, a phone number and a line of text. The research your lead did before filling in the form never reaches your team.
Short messages
Most people type the minimum. “Please call me” gives your team nothing to prepare with.
Hidden intent
A general question from someone researching a 5-bedroom villa looks the same as a casual enquiry.
Wrong first call
Your team opens with the wrong service. The lead feels unheard and calls the next firm on their list.
Watch one visitor research, compare and enquire. The summary at the end is what your report shows for this lead. The live panel shows what we capture. The table at the end shows what the form missed.
Five bedrooms, private pool and sea views in north-east Corfu. Sleeps 10.
Check availabilityPay for your villa monthly. Use the calculator to see your payments.
Private boat hire with a skipper, often added to villa bookings.
Villas with dates still free this summer. Send an enquiry for availability.
We will email you with availability.
What we capture
Every visit, logged against the same visitor.
- D1 19:43ad_click
Google Ads · "corfu villa with pool" - D1 19:43page_view
/villas/villa-elia/ - D1 19:46page_view
/villas/villa-elia/photos/ · gallery - D1 19:49scroll_depth
100% of photo gallery - D1 19:50time_on_page
7 min on Villa Elia - D2 12:15page_view
Direct return · /villas/villa-elia/ - D2 12:19page_view
/payment-plan/ - D2 12:20calculator_use
Payment plan · 6 months - D2 12:21calculator_use
Payment plan · 9 months - D2 12:22page_view
/boat-hire/ - D5 20:06ad_click
Brand search · "kyma villas" - D5 20:06page_view
/late-deals/ - D5 20:07page_view
/contact/#opening-hours - D5 20:08form_start
Enquiry form - D5 20:09form_submit
Lead sent: "anything free in September"
What the form missed
Your team receives the form on the left. Your report shows what the same person did on your website before sending it.
What the form sent
| What matters | In the form | What they did |
|---|---|---|
| Villa of interest | Not sure yet | Villa Elia, Corfu. Sleeps 10. 11 minutes on the page across 2 visits |
| Budget | Not mentioned | Payment plan calculator used twice. Checked 6 and 9 month payments |
| Extras | Not mentioned | Read the boat hire page. A likely add-on |
| Proof they looked for | Not mentioned | Scrolled the full photo gallery |
| How they found you | Google Ads | Paid search for "corfu villa with pool", then a direct return, then a brand search |
| Research time | Not mentioned | 3 visits over 5 days. 8 pages read |
| Lead value | General enquiry | High-value group booking with a general question as the first step |
The form captured 1 of 7 signals your team needs for the first call.
Large villa interest behind a general enquiry. Priya spent 11 minutes on Villa Elia in Corfu and checked the payment plan twice. Reply with September dates for Villa Elia, include the instalment options and mention boat hire.
Example lead. Names, pages and details invented to show the format.
Examples
Same form. Different lead.
Six example leads from six industries. Each one compares what the form said with what the person did on the website.
What the form said
What the behaviour showed
- Day 1. Paid search for "estate agents near me"Read the selling fees page for 3 minutes. Opened the online valuation guide.
FeesValuation guide - Day 3. Returned directlyViewed 14 three-bed houses for sale, all in the same school catchment. Used the mortgage calculator twice.
3-bed listings x14Mortgage calculator - Day 6. Returned via brand searchSaved 2 listings. Read "Selling and buying at the same time". Submitted the valuation form.
Saved listings x2Chain guide
AI summaryFrom your lead report
- Seller and buyer. The form mentions a sale. The behaviour shows an active search for a 3-bed house.
- Sooner than stated. 3 visits in 6 days, 2 saved listings and repeat mortgage checks point to months, not a year.
- Fee sensitive. Read the fees page first. Expect comparison with other agents.
- Family move. Every listing viewed sits in one school catchment.
Suggested follow-up
Book the valuation this week. Mention the 2 saved listings and offer help with the onward purchase. Have your fee explained in one sentence.
What the form said
What the behaviour showed
- Day 1. Paid search for "invisible braces cost"Read the clear aligners page for 7 minutes. Scrolled the full before and after gallery.
Clear alignersBefore and after - Day 2. Returned directlyUsed the monthly finance calculator twice. Read the teeth whitening page.
Finance calculator x2Whitening - Day 5. Returned via brand searchRead the new patient page. Checked opening hours. Booked a check-up.
New patientsOpening hours
AI summaryFrom your lead report
- Cosmetic interest. The form asks for a check-up. The behaviour shows 11 minutes on clear aligners across 2 visits.
- Cost is the barrier. Used the finance calculator twice. Monthly payments matter more than the total price.
- Second treatment in view. Also read about whitening. A likely add-on after aligners.
- The check-up is the first step. A low-risk way to meet the practice before a bigger decision.
Suggested follow-up
Confirm the check-up. Offer a free aligner consultation in the same visit. Bring monthly finance options to the appointment.
What the form said
What the behaviour showed
- Day 1. Paid search for "anniversary cruise mediterranean"Compared 3 Mediterranean itineraries for 8 minutes. Viewed the suite cabin page twice.
Itineraries x3Suites x2 - Day 5. Returned directlyRead the accessibility page. Viewed shore excursions in Santorini and Dubrovnik.
AccessibilityShore excursions x2 - Day 9. Returned via brand searchRead the drinks package page and the booking terms. Submitted the enquiry form.
Drinks packagesBooking terms
AI summaryFrom your lead report
- A celebration, not a price check. The form asks for prices. The first search was for an anniversary cruise.
- Premium cabin. Viewed suites twice and no standard cabins.
- Ready to book. Drinks packages and booking terms are late-stage pages.
- Access needs to confirm. Read the accessibility page. Ask before recommending cabins and excursions.
Suggested follow-up
Congratulate them on the anniversary. Quote a suite on 2 itineraries with a drinks package. Ask about any access needs before choosing excursions.
What the form said
What the behaviour showed
- Day 1. Paid search for "pension transfer advice"Read the pension transfer page for 6 minutes. Used the retirement income calculator.
Pension transfersRetirement calculator - Day 4. Returned directlyRead the inheritance tax planning page and the "Selling your business" guide.
Inheritance taxBusiness exit guide - Day 7. Returned via brand searchViewed 3 adviser profiles and the fees page. Submitted the consultation form.
Adviser profiles x3Fees
AI summaryFrom your lead report
- Bigger than an ISA. The form mentions an ISA. The behaviour covers pensions, inheritance tax and a business sale.
- Retirement in view. The retirement calculator plus a business exit guide points to a planned exit.
- Chooses the person. Viewed 3 adviser profiles. Expect questions about who they will work with.
- Checks fees. Have the fee structure ready for a multi-service client.
Suggested follow-up
Book with a senior planner, not the ISA team. Open with retirement and business exit planning. Explain fees for a full financial plan.
What the form said
What the behaviour showed
- Day 1. Paid search for "settlement agreement solicitor"Read the settlement agreements page for 5 minutes. Opened the "What is my settlement worth" guide.
Settlement agreementsSettlement guide - Day 2. Returned directlyRead "Time limits for tribunal claims". Viewed the fixed-fee pricing page.
Time limitsFixed fees - Day 3. Returned via brand searchViewed the employment partner's profile twice. Submitted the contact form.
Partner profile x2
AI summaryFrom your lead report
- Settlement agreement, not general advice. The form is vague. Every page read covers settlement agreements.
- Urgent. 3 visits in 3 days plus the time limits page point to a deadline.
- Wants certainty on cost. Viewed fixed-fee pricing before getting in touch.
- Wants a senior lawyer. Viewed the employment partner twice.
Suggested follow-up
Call the same day. Route to the employment partner. Confirm the fixed fee for a settlement review and ask for the deadline in the agreement.
What the form said
What the behaviour showed
- Day 1. Paid search for a competitor name plus "alternative"Read the competitor comparison page for 6 minutes.
Competitor comparison - Day 6. Returned directlyRead the enterprise pricing, SSO and security pages. Opened the API docs.
Enterprise pricingSSO and securityAPI docs - Day 11. Returned via brand searchRead the data migration guide and a case study for a 500-person company. Requested a demo.
Migration guideEnterprise case study
AI summaryFrom your lead report
- Switching from a competitor. The first search and the comparison page point to a replacement, not a first purchase.
- Bigger than the form says. The form says 11-50 staff. SSO, security, API and a 500-person case study point to a wider rollout.
- Migration is the risk. Read the migration guide. Expect questions about moving data across.
- Longer evaluation. 11 days of research. Other people are likely involved in the decision.
Suggested follow-up
Send a solutions engineer, not a junior rep. Demo migration from the competitor and SSO. Share security documents before the call.
Example leads. Names, pages and details invented to show the format.
How it works
Three steps. No change to how your team works.
Track each visit
We record the pages each visitor reads, time on each page, tools used and the search or ad behind the visit.
Link the visits to the enquiry
When someone submits a form, we connect the enquiry to every earlier visit by the same person.
Deliver the report
AI writes a short summary for each lead with a suggested follow-up. We deliver the report in the format and frequency your setup supports.
You own the data. No new software for your team to learn.
Questions
Common questions.
In a report we tailor to your setup. Format and frequency depend on your website, CRM and sales process. We agree both with you at the start.
Yes. Tracking follows the consent choices each visitor makes on your site. Visitors who decline tracking send their enquiry as normal. Their visits stay out of the report.
No. We work with your existing website, ad accounts and CRM.
You do. You keep full access if you stop working with us.
See what your leads did before they enquired.
30 minutes. We review your enquiry forms and show you what a lead report looks like for your business.
